Ready to make your company stand out from competitors?
Developing an effective branding strategy is essential for business. When you have an environmentally friendly initiative, such as carbon offsetting, that sets your company apart from the competition, you want to get the message out there. But how?
This eBook explains how you can use these five remarkable strategies:
- The Blue Ocean Strategy — to appealing to the consumer in a whole new way and stimulating demand in a new area;
- Inverted Unicorn — one of the most revolutionary new advertising strategies out there;
- Storytelling — to give your brand an identity, making it more relatable and less corporate in the eyes of the consumer;
- Viral Marketing — to create content that is meaningful, easy to engage with and is sharable;
- Referral Marketing — responsible for more than twice the amount of sales generated by paid advertising.