Cargo Compass Blog

4 MIN READ

Step-by-step guide to use Carbon Offset as Inverted Unicorn content in marketing

by Paolo Calamendrei on Jul 23, 2019 2:34 PM

You’ve done it. You’ve made the decision to take your company to the next level of sustainable operations with the carbon offset strategy for neutralizing carbon emissions. You are now in the position of determining how to get the word out. Advertising is just as relevant today as it was two or three decades ago. This difference is that any size of business, from the individual at home to the...
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4 MIN READ

3 steps to define a Blue Ocean Strategy using Carbon Offset for shipping

by Andrea Biasci on Jul 18, 2019 2:28 PM

Blue Ocean Strategy is a marketing strategy that was introduced in the book by the same name, written by W. Chan Kim and Renée Mauborgne. This strategy is designed to break through the constraints of traditional marketing, leaving behind the competitiveness of industry supply and plunging into untapped markets of potential demand that appeal to a new set of consumers. FREE EBOOK >> 5 environmentally friendly branding strategies: the case...
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4 MIN READ

How your company can save hundreds of dollars by becoming Carbon Neutral

by Paolo Calamendrei on Jun 26, 2019 2:22 PM

The idea of going carbon neutral can be intimidating for any company, big or small. There are so many aspects of business operations that produce a carbon footprint and the idea of assessing those, evaluating them, and calculating total emissions is daunting at best. Yet, this needs to be done. Companies can no longer ignore the issue of sustainability when transportation (including the transportation of raw materials and finished products)...
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4 MIN READ

Carbon Offset vs. Green Logistics: the Pros and Cons

by Andrea Biasci on Jun 18, 2019 2:12 PM

Companies today are going green. They know that’s what the Earth needs and what consumers want. Of course, going green has become a buzzword, but still, progress is being made. Over the past five years, 10% more companies have set water and carbon targets and the green house gas emissions coming from companies have gone down by 1%. And one of the top areas of business where companies are striving...
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3 MIN READ

Green Business: rise up among your competitors and make a difference!

by Paolo Calamendrei on Jun 06, 2019 2:02 PM

It seems that today everyone wants to toe the line when it comes to sustainability and going green. Many companies are stepping up and making changes to green their operations, something that only makes them more competitive in the marketplace. After all, consumers prefer sustainable companies. Nielsen reports that 66% of consumers are willing to pay more for brands that are sustainable. FREE DOWNLOAD: "4 Ways to Make Your Shipping...
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