There is no doubt that becoming sustainable is a must for companies competing in today’s business world. Not only is it the right thing to do to help protect our planet, but it’s what consumers want and what investors want. Yes, even investors want to see the companies they choose to invest in making efforts to become more sustainable. In fact, 44% of investors say they actively avoid companies that...

There is nothing like word-of-mouth. Companies have relied on it for decades to help promote their brand and their products. And today, more then even before, word-of-mouth gets the job done. Except these days, word-of-mouth goes by a different name: viral marketing. FREE EBOOK >> 5 eco-marketing strategies to strengthen your brand What is viral marketing and how does it work? Viral marketing is a creative business strategy that aim...

When you are shifting your company to sustainable operations, you don’t just want to let people know – you need to let people know. Not only do consumers want the companies they do business with to be sustainable, 64% claim they will only give their business to companies that go above and beyond what other companies do. Not only that, but 53% assume a company is not doing anything to...

In today’s world, companies need to operate in a more sustainable manner. First and foremost, this is necessary to save the Earth’s precious environment, one that is suffering greatly due to climate change. However, companies also need to become more sustainable because that’s what consumers and investors want to see. *FREE EBOOK*  Carbon Offset: Certification, Index, and Labels that can support your Brand Consumers want to live a sustainable lifestyle....

Human beings have been telling stories since before the written word was invented. They used the oral tradition of storytelling. Then came pictures and symbols, before moving on to written stories and moving pictures on the big and small screen. Why do we tell stories in so many ways? Because we relate to stories. They allow us to connect with each other and share our culture and experiences. And when...