Cargo Compass Blog
4 MIN READ
Green or die: stay green and keep your market share safe
Whether you are a new company or have been around for many years, a small company or a large corporation, you have a share of the market. Ideally, you don’t just want to keep that market share; you want it to grow. When it grows, your bottom line grows. In the past, market share was dictated by things such as the quality of your product and your service. While these...
4 MIN READ
4 green team building activities for an happier life in the office
People not only want to shop with sustainable companies – they want to work for sustainable companies. People seeking jobs are more attracted to companies and organizations that are sustainable, with a focus on green team building to increase engagement. FREE EBOOK >> Carbon Offset: Certification, Index, and Labels that can support your Brand In fact, a whopping 75% of millennials would be willing to take a pay cut to...
4 MIN READ
How to add more value to your product with a Green Sales Strategy
Consumers want to buy green products. They also want convenience and value for themselves and their family. An incredible 80% of people say they want to buy sustainable products, but only 20% follow through. When it comes to the millennial generation, the numbers look more promising with 68% having bought a socially or environmentally responsible product (Conecomm CSR Study 2017). FREE EBOOK >> Carbon Offset: Certification, Index, and Labels that...
4 MIN READ
The easiest and cheapest ways to be part of the green movement
Going green. Sustainability. These buzz words are thrown around with increasing frequency these days. More and more companies are jumping on the bandwagon in terms of the actions they are taking to become more sustainable in their end-to-end operations. FREE EBOOK >> Carbon Offset: Certification, Index, and Labels that can support your Brand With some of the biggest companies hiring a large percentage of women in C-level positions, going to...
4 MIN READ
5 steps to boost your employee morale and make them brand ambassadors
A company’s employees have a direct effect on its bottom line. Happy, engaged employees will be 20% more productive, and if they’re sales people, they’re 37% more productive. And one of the things that makes employees happy is working for a sustainable company. Yes, it’s not just consumers and investors that care about your sustainability – your employees do too. FREE EBOOK >> 5 eco-marketing strategies to strengthen your brand...
4 MIN READ
Marketing’s role in find investors with environmental initiatives: step-by-step guide
There is no doubt that becoming sustainable is a must for companies competing in today’s business world. Not only is it the right thing to do to help protect our planet, but it’s what consumers want and what investors want. Yes, even investors want to see the companies they choose to invest in making efforts to become more sustainable. In fact, 44% of investors say they actively avoid companies that...
4 MIN READ
3 companies that implemented viral marketing with their green initiatives
There is nothing like word-of-mouth. Companies have relied on it for decades to help promote their brand and their products. And today, more then even before, word-of-mouth gets the job done. Except these days, word-of-mouth goes by a different name: viral marketing. FREE EBOOK >> 5 eco-marketing strategies to strengthen your brand What is viral marketing and how does it work? Viral marketing is a creative business strategy that aim...
4 MIN READ
Implement a referral marketing plan from eco-friendly organizations
When you are shifting your company to sustainable operations, you don’t just want to let people know – you need to let people know. Not only do consumers want the companies they do business with to be sustainable, 64% claim they will only give their business to companies that go above and beyond what other companies do. Not only that, but 53% assume a company is not doing anything to...
4 MIN READ
Carbon Offset: strengthen your brand image with eco-certifications
In today’s world, companies need to operate in a more sustainable manner. First and foremost, this is necessary to save the Earth’s precious environment, one that is suffering greatly due to climate change. However, companies also need to become more sustainable because that’s what consumers and investors want to see. *FREE EBOOK* Carbon Offset: Certification, Index, and Labels that can support your Brand Consumers want to live a sustainable lifestyle....
4 MIN READ
How to use Storytelling to share your eco-sustainable initiatives
Human beings have been telling stories since before the written word was invented. They used the oral tradition of storytelling. Then came pictures and symbols, before moving on to written stories and moving pictures on the big and small screen. Why do we tell stories in so many ways? Because we relate to stories. They allow us to connect with each other and share our culture and experiences. And when...
4 MIN READ
Step-by-step guide to use Carbon Offset as Inverted Unicorn content in marketing
You’ve done it. You’ve made the decision to take your company to the next level of sustainable operations with the carbon offset strategy for neutralizing carbon emissions. You are now in the position of determining how to get the word out. Advertising is just as relevant today as it was two or three decades ago. This difference is that any size of business, from the individual at home to the...
4 MIN READ
3 steps to define a Blue Ocean Strategy using Carbon Offset for shipping
Blue Ocean Strategy is a marketing strategy that was introduced in the book by the same name, written by W. Chan Kim and Renée Mauborgne. This strategy is designed to break through the constraints of traditional marketing, leaving behind the competitiveness of industry supply and plunging into untapped markets of potential demand that appeal to a new set of consumers. FREE EBOOK >> 5 environmentally friendly branding strategies: the case...
4 MIN READ
How your company can save hundreds of dollars by becoming Carbon Neutral
The idea of going carbon neutral can be intimidating for any company, big or small. There are so many aspects of business operations that produce a carbon footprint and the idea of assessing those, evaluating them, and calculating total emissions is daunting at best. Yet, this needs to be done. Companies can no longer ignore the issue of sustainability when transportation (including the transportation of raw materials and finished products)...
4 MIN READ
Carbon Offset vs. Green Logistics: the Pros and Cons
Companies today are going green. They know that’s what the Earth needs and what consumers want. Of course, going green has become a buzzword, but still, progress is being made. Over the past five years, 10% more companies have set water and carbon targets and the green house gas emissions coming from companies have gone down by 1%. And one of the top areas of business where companies are striving...
3 MIN READ
Green Business: rise up among your competitors and make a difference!
It seems that today everyone wants to toe the line when it comes to sustainability and going green. Many companies are stepping up and making changes to green their operations, something that only makes them more competitive in the marketplace. After all, consumers prefer sustainable companies. Nielsen reports that 66% of consumers are willing to pay more for brands that are sustainable. FREE DOWNLOAD: "4 Ways to Make Your Shipping...
Corporate Sustainability: 7 answers to the most Frequently Asked Questions
Corporate sustainability is more than just a buzz word these days; it is the new way of doing business in a world that needs everyone to live in a more sustainable manner. Fortunately, businesses are getting onboard and there are a number of corporate sustainability trends that are setting the stage for what corporate sustainability means in today’s world. These include setting science-based targets, managing emissions from supply chains, and...
4 MIN READ
Why a Sustainability Report can lead to more revenue for your company
Sustainability may be a buzz word used in today’s corporate environment, but it is more than just a fad. Sustainability today and in an ongoing capacity will mean an Earth that is healthy and can sustain us for generations to come. For this reason, each and every person and company are responsible for doing their part to minimize their impact on the environment. FREE EBOOK >> 4 Ways to Make...
4 MIN READ
3 lessons your business can learn from the most sustainable companies
Sustainability matters. We have already reached a point at which, if we stopped all emissions this moment, the effects of climate change would be felt by generations. FREE EBOOK >> How Eco-Sustainability Can Support Your Marketing Strategy The average global temperature has risen 1.2 degrees Celsius (2.1 degrees Fahrenheit) since preindustrial times. We are dangerously close to a 1.5 degree Celsius (2.7 degrees Fahrenheit) rise in global temperature, which would...
4 MIN READ
5 unexpected benefits of Corporate Social Responsibility
Businesses need to make a profit to stay in business. To do that, they need to ensure both their customers and their employees are onboard and engaged. In today’s world, this is about more than simply providing a good product and good working conditions; it’s about how a company becomes part of the greater community and practices social corporate responsibility. > Discover how eco-sustainability can support your marketing strategy <...