Cargo Compass Blog

Andrea Biasci

Andrea Biasci

Recent Posts

4 MIN READ

3 steps to define a Blue Ocean Strategy using Carbon Offset for shipping

by Andrea Biasci on Jul 18, 2019 2:28 PM

Blue Ocean Strategy is a marketing strategy that was introduced in the book by the same name, written by W. Chan Kim and Renée Mauborgne. This strategy is designed to break through the constraints of traditional marketing, leaving behind the competitiveness of industry supply and plunging into untapped markets of potential demand that appeal to a new set of consumers. FREE EBOOK >> 5 environmentally friendly branding strategies: the case...
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4 MIN READ

Carbon Offset vs. Green Logistics: the Pros and Cons

by Andrea Biasci on Jun 18, 2019 2:12 PM

Companies today are going green. They know that’s what the Earth needs and what consumers want. Of course, going green has become a buzzword, but still, progress is being made. Over the past five years, 10% more companies have set water and carbon targets and the green house gas emissions coming from companies have gone down by 1%. And one of the top areas of business where companies are striving...
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